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Business Education Series

August 28, 2024 10:00 AM - 11:30 AM (EDT)

Description

The 2024 Edelman Trust Barometer reveals that business, as an institution, is more trusted than NGOs, government and media. Trust is local, with "my employer" being the most trusted institution among respondents to this annual survey. And nearly two-thirds expect CEOs to manage changes happening in society. What does all this mean for deploying effective marketing and public relations strategies now and moving forward? 

Rose Tantraphol, CEO of Moonsail North, will discuss trends related to storytelling, AI adoption, digital platforms, resource management, messaging development, PR transparency and crisis communications.  

Location

Lansing Regional Chamber of Commerce (LRCC)

The Lansing Regional Chamber of Commerce is located on the second floor of the Stadium District Building at 500 E. Michigan Ave., Ste 200, Lansing, MI 48912. Free parking is available behind the building, accessible via Cedar and Larch St.
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Contact Information

Name: Ashlee Willis
Phone: (517) 853-6463
Email: MichiganPremierEvents@lansingchamber.org
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