Business Education Series: Digital Trends in 2021

Description

By now, most of us have heard of and used Google Analytics to track how our websites are performing. However, are you aware of Google Search Console (GSC) Google Search Console, formerly known as Google Webmaster Tools, is another free, critical tool that allows us to monitor how our site is performing in the eyes of Google? Joe Ford, managing partner at Netvantage Marketing, will help participants uncover keyword query opportunities for marketing intelligence and content ideas. Also, Ford will help gain insight into your site’ Core Vitals, and how it performs from a speed and mobility standpoint. The Lansing Regional Chamber Business Education Series is sponsored by Fraser Trebilcock.