LANSING REGIONAL CHAMBER OF COMMERCE

Marketing Manager

Position Description & Responsibilities

POSITION OVERVIEW

The Marketing Manager reports to the Director of Marketing & Communications and is responsible for the day-to-day execution of the Chamber's marketing, communications, and digital presence. This role owns the Chamber's always on channels, including social media, the website, and design and multimedia production, along with e-newsletters, event marketing, and the advertising programs for FOCUS Magazine and Marketplace Connect. The Marketing Manager partners with membership, events, and public affairs staff to support their goals and help the Chamber show up consistently across every touchpoint.

POSITION EXPECTATIONS

This is a hands on role for a creative, organized marketer who enjoys keeping multiple channels moving at once. The Marketing Manager produces consistent, high quality content across print, digital, and social channels, and brings fresh ideas for content and channel growth to the Director of Marketing & Communications.

RESPONSIBILITIES

Social Media

• Own day to day social media management across all Chamber platforms, including the content calendar, posting, and audience engagement.

• Uphold the Chamber's brand voice and standards; monitor performance and adjust the approach based on results.

Website

• Manage and update website content, including event pages, to ensure accuracy, timeliness, and alignment with Chamber initiatives.

• Contribute to website content strategy and handle ongoing updates and maintenance.

Design & Multimedia Production

• Develop and produce visually appealing content using graphics, photography, and video to support marketing and communications strategies.

• Create digital images, graphics, and videos to promote LRCC events, programming, and initiatives.

• Capture photography and video at Chamber events for use across channels.

• Prepare event and presentation materials, including PowerPoint decks, graphics, posters, and printed event materials.

E-Newsletters & Communications Calendar

• Develop and maintain the monthly e-communications calendar highlighting events, marketing opportunities, and member facing initiatives.

• Draft and distribute routine e-communications, including LRCC Events and general member newsletters.

• Collect and review e-communications analytics to guide strategy and gauge effectiveness.

Event Marketing

• Develop marketing communications and materials supporting LRCC event strategies and goals.

• Create graphics and communication tools to support events, including signage, programs, and digital assets.

Advertising Programs: FOCUS Magazine and Marketplace Connect

• Manage the FOCUS Magazine ad schedule and serve as point person for the monthly Marketplace Connect advertisement.

• Solicit ads and hyperlinks from monthly advertisers for both programs, and coordinate with the membership team on NDR sales and renewals.

• Draft and distribute the monthly FOCUS e-communication and the monthly Marketplace Connect communication.

DESIRED SKILLS

• Proficient in design and production tools, including Adobe Creative Suite, Canva, WordPress, Vimeo, and Flipbook.

• Experience with social media scheduling and analytics tools and email marketing platforms.

• Basic knowledge of HTML, CSS, and web publishing software.

• Event photography and video skills a plus.

• Ability to manage and meet multiple deadlines in a fast-paced environment.

• Ability to work cross departmentally to develop marketing materials and keep content current.

• Well organized and proactive, with high attention to detail and excellent communication skills.

• Knowledge of converting website and social traffic into engagement and leads strongly preferred.

• Keen eye for visually appealing, on brand content.

EDUCATION & EXPERIENCE

• Bachelor's degree in marketing, graphic design, digital design, communications, or a related field, or equivalent professional experience.

• At least 2 years of experience in a similar marketing, communications, or multimedia production role.

WORK ENVIRONMENT

Creative and collaborative environment. Member focused and solution driven organization with professional offices in the Stadium District, downtown Lansing. Hybrid work schedule. Events may be hosted before or after normal working hours.

ABOUT THE LANSING REGIONAL CHAMBER OF COMMERCE

The Lansing Regional Chamber of Commerce works relentlessly to help businesses connect, grow, and thrive. For 125 years, the Chamber has served as the voice of the Lansing region's business community. We are a trusted and transformational business leader, ensuring sustained prosperity for businesses and enriching our diverse communities. More information about the Chamber and its programs and services can be found online at lansingchamber.org, Facebook (@LansingChamber), Instagram (@lansingregionalchamber), X (@LansingChamber), and LinkedIn.

The Lansing Regional Chamber of Commerce is committed to advancing an inclusive organization in achieving our mission that represents all businesses. We work diligently to transform our region, businesses, colleagues, and communities. At LRCC, we drive innovative thinking, cultivate diverse ideas, and advocate collaboration among our members and partners.

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